In value terms, Britannia#39;s market share in the biscuits category is 33 percent. "Now 70 percent of the revenue of the company comes from biscuits segment and the remaining 30 percent from other non-biscuits food products", Berry told reporters here last evening on the occasion of Britannia#39;s centenary year.Britannia to increase share of non-biscuits business
In value terms, Britannia#39;s market share in the biscuits category is 33 percent. "Now 70 percent of the revenue of the company comes from biscuits segment and the remaining 30 percent from other non-biscuits food products", Berry told reporters here last evening on the occasion of Britannia#39;s centenary year.
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