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Why are FMCG companies turning to e-commerce portals for product launches?
FMCG experts said it is a go-to-market strategy for these companies to promote their products first on an e-commerce portal to create the buzz about the product and judge customer behaviour
FMCG experts said it is a go-to-market strategy for these companies to promote their products first on an e-commerce portal to create the buzz about the product and judge customer behaviour
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