PUMA#39;s India business has managed to outshine established brands like Adidas and Nike but the COVID-19 outbreak has come as rude shock. Its India head, however, believes sticking to the ethos of a sportsperson will help the company navigate this tumultuous phase.Need to look for purpose beyond commerciality in business: Abhishek Ganguly, General Manager, PUMA India and Southeast Asia
PUMA#39;s India business has managed to outshine established brands like Adidas and Nike but the COVID-19 outbreak has come as rude shock. Its India head, however, believes sticking to the ethos of a sportsperson will help the company navigate this tumultuous phase.
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