The story behind Dabur#39;s red hot rise to become a Rs 1,000-crore toothpaste brand

The story behind Dabur#39;s red hot rise to become a Rs 1,000-crore toothpaste brand Dabur Red has weathered the Patanjali storm and stayed ahead of Dant Kanti, and is now closing in on its nearest rival Closeup, which is second in the pecking order after Colgate.

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