The first fashion week to go digital was the Shanghai Fashion Week, which pioneered digital pivots such as live streaming. Hosted in March, it is considered a model for how digital experiences will remain at the fulcrum of fashion weeks in 2020. The event’s streams reached over 11 million views and generated over RMB 20 million in gross merchandise volume.Future of fashion weeks: Digital and on-ground experiences collide in disruptive, democratic ways
The first fashion week to go digital was the Shanghai Fashion Week, which pioneered digital pivots such as live streaming. Hosted in March, it is considered a model for how digital experiences will remain at the fulcrum of fashion weeks in 2020. The event’s streams reached over 11 million views and generated over RMB 20 million in gross merchandise volume.
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