Deep discounting, predatory pricing, preferential treatment to select sellers and similar practices have shaken small retailers in India and made a mockery of regulations. Only proactive rule-making that is based on substance and not form can save the day for crores of traders who have been laid low by giant foreign retailers and the pandemic.How the likes of Amazon have circumvented India’s FDI laws
Deep discounting, predatory pricing, preferential treatment to select sellers and similar practices have shaken small retailers in India and made a mockery of regulations. Only proactive rule-making that is based on substance and not form can save the day for crores of traders who have been laid low by giant foreign retailers and the pandemic.
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