Chief Revenue Officer Rohit Gupta says more brands will join even while the Tokyo Olympics are on. One of the problems companies face is that many have already committed money for the Indian Premier League, the remainder of which is scheduled from September. This leaves brands with a high cost commitment.Betting big on Tokyo Olympics, Sony Pictures signs 15 sponsors, but will advertisers spend money?
Chief Revenue Officer Rohit Gupta says more brands will join even while the Tokyo Olympics are on. One of the problems companies face is that many have already committed money for the Indian Premier League, the remainder of which is scheduled from September. This leaves brands with a high cost commitment.
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