Amazon, Flipkart to test waters amid COVID with festive sales ahead of Great Indian Festival and Big Billion Days

Amazon, Flipkart to test waters amid COVID with festive sales ahead of Great Indian Festival and Big Billion Days Analysts expect around 20 million consumers to participate in the sales. E-tailers are counting on the sales to give them a sense of consumers’ purchasing power and high-demand categories while unloading stockpiles of inventory.

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